Friday Round — March 11th, 2022
Each and every Friday — I outline a few of the articles and/or books that I have read over the last week or two that are worth taking a look at.
Mastering The Rockefeller Habits By: Verne Harnish
This is a book that is a good read each and every year (in my opinion)…. Verne Harnish is the founder and CEO of Gazelles, a global executive education and coaching company with over 210 partners on six continents.
He’s been at it for three decades, and his book Mastering The Rockefeller Habits has been used by thousands of companies world-wide to learn and apply the tools they need in order to profitably run a fast-growing company.
This book is heavy on “how-to”…
The Three Decisions and Three Habits
Over many years of working with successful entrepreneurs, and studying the life of John D. Rockefeller, Harnish boiled down their success into three simple habits and decisions.
The first habit is priorities. These are a handful of rules — some of which change, and some of which don’t (like your BHAG, for instance). You should have some for the company as a whole, and for each individual who works there.
The second habit is data. This is ensuring that the organization has sufficient data on a daily and weekly basis to provide insight into how the organization is running, and for what the market is demanding. Ensuring that everybody has at least one key daily or weekly metric driving their performance.
The third and final habit is rhythm — which are the daily, weekly, monthly, quarterly, and annual meetings to make sure that everybody is aligned with the short and long term goals with the business.
The decisions you need to make boil down into the following three questions:
Do we have the Right People? Are we doing the Right Things? Are we doing those Things Right?
Go here to grab a copy of this book: https://amzn.to/33XFjxm
Google extends lead forms to YouTube, Discovery campaigns
There are more contact fields, questions by vertical and new ways to automate customer data imports into Google Ads. Google has been testing lead form ad extensions in Search campaigns since last fall. Now, advertisers can use the lead form extensions in YouTube and Discovery campaign ads as well. The company also announced new initiatives to automate data imports into Google Ads.
Lead form ad extensions will be available in Display campaigns later this year, Google noted in its announcement Wednesday.
Google has expanded the field options available for collection since it initially started testing lead forms. Now in addition to name, email, phone number and postal code, advertisers can opt to collect city, state, country as well as business contact information, including company name, job title, work email, work phone.
Go here to finish reading: https://marketingland.com/google-extends-lead-forms-to-youtube-discovery-campaigns-280890
Why You Should Give Yourself Time Rather Than Be Patient
Joe Hyams, a Hollywood biographer, and martial arts legend, was on the verge of quitting his training after one tough session.
Master Bong Soo Han pulled him aside, “You will never learn to do any endeavor properly unless you are willing to give yourself time. I think you are accustomed to having everything come easy to you, but this is not the way of life or of the martial arts.”
As many of us might do when being lectured, Joe defended himself, “I am patient”. Yet the Master expected this reaction — “We are not talking about patience. To be patient is to have the capacity of calm endurance. To give yourself time is to actively work toward a goal without setting a limit on how long you will work”.
Go here to finish reading: https://medium.com/the-ascent/why-you-should-give-yourself-time-rather-than-be-patient-dd547c869710
To Do Your Best Work, Use the 85% Rule
Take it slow to achieve greater things.
It was an episode of The Tim Ferris Show, and Hugh Jackman, a guest, was recounting a story about a sprint coach who was fascinated by Carl Lewis, the legendary track and field star who’s won nine Olympic gold medals. The coach couldn’t understand why Lewis would always be in last or second-to-last place after the first 40 meters but then go on to win the 100-meter sprint.
Some people assumed that Lewis was simply a slow starter who ramped up speed in the end. But after watching the race footage from a different angle, the coach found this wasn’t the case. Jackman explained:
What he realized Carl Lewis did at the 50-meter mark, 60-meter mark, was that he did nothing. His breathing was exactly the same. His form is exactly the same as had been between meters 25 and 50. Whereas everyone else starts to push to the end — “Gonna try a little extra harder!” … their face would scrunch up, their jaw would tighten, their fists would start to clench — Carl Lewis stayed exactly the same, and then he would just breeze past them.
This strategy, Jackman noted, became known as the 85% Rule. As a chronic overworker prone to anxiety and burnout, I’ve been using the rule to do better work, find more creative ideas, and chill the hell out.
Go here to finish reading: https://forge.medium.com/to-do-your-best-work-use-the-85-rule-18c7f7553ee
Hope you enjoy these articles and books. Have a great rest of your Friday and amazing weekend!
