Friday Roundup — January 24th, 2020

Each and Every Friday — I outline a few of the articles and /or books that I have read over the last week or two that are worth taking a look at.

Start with Why by Simon Sinek

Have you ever wondered how great leaders become great? What is the “secret sauce” they have that makes them stand-out and command the attention and respect of thousands, no, millions of followers? What is it that great business leaders have that creates the Midas touch and turns everything into gold? In this book you will learn the secrets of how great leaders inspire everyone to take action and with the help of Simon Sinek understand why we should “Start with WHY”.

Go here to grab a copy of this book: https://amzn.to/2GdazLA

The Biggest Marketing Mistake of 2020? Not Using End-to-End Tracking…

By most measurements, Christopher Columbus’s first visit to the Americas was a huge waste of money. He didn’t find a route to the Orient, returned with next-to-no gold or spices and lost his largest ship — the Santa Maria — off the coast of Haiti.

However…he did come back with something important: a map.

You see, the first time Columbus set sail for India, he had no idea where he was going. He had no idea that there was an entire continent between him and his destination. As a result, his original voyage took over 5 weeks and produced little-to-no economic value…with one exception.

That map.

While his first journey produced a terrible return-on-investment, Christopher Columbus and his men did an excellent job of tracking their voyage across the seas. They knew they were sailing into the unknown, and the only chance they had of finding their way back was through careful, end-to-end tracking of their journey. Go here to finish reading this article: https://www.disruptiveadvertising.com/analytics/end-to-end-tracking/

This is how Americans spend time differently across the year

December is a unique month. For people in the US, it can be a period of high stress. Seeing family, attending holiday parties, and worrying about gifts sends many people into a tizzy.

On the bright side, December is also the month in which Americans work the least. According to a Quartz analysis of the American Time Use Survey, an annual survey by the US Bureau of Labor Statistics of how Americans spend their time, the average person works about 7% less in December than they typically do throughout the year (that’s about a half hour less work per day than in March, the US’s peak working month). Only July even comes close in time away from the office.

Go here to finish reading this article: https://qz.com/quartzy/1737176/this-is-how-we-spend-time-differently-across-the-year/

7 Video Content Marketing Strategies to Skyrocket Engagement: 2020

Marketing trends are fun, but most brands can’t risk testing the waters with new video content marketing techniques unless they know it will deliver results.

Deciding whether to use video marketing isn’t a question anymore. 85 percent of people in the US watch online video every day. In Saudi Arabia, China, and Turkey, the figure is even higher: up to 95 percent.

Brands need video content to reach their audience and keep customers engaged. With the strategies below, you can create engaging videos that stand the test of time.

Go here to finish reading the rest of the article: https://buzzsumo.com/blog/7-video-content-marketing-strategies-to-skyrocket-engagement-2020/

I hope you have a great rest of your Friday and an Amazing Weekend!