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Some Stuff I’m Thinking About — 6.24.23

Dan Kaufman
3 min readJun 24, 2023

This week, we dive into topics close to my heart, shaping my worldview and how I approach the realms of marketing, leadership, and personal growth. Ready? Let’s explore together!

  1. The Guiding Light: Purpose

“The purpose of life is not to be happy. It is to be useful, to be honorable, to be compassionate, to have it make some difference that you have lived and lived well.” — Ralph Waldo Emerson

The first topic that’s been marinating in my mind this week is purpose. It’s a deep concept, the cornerstone of our actions, the ‘why’ that drives us. Purpose gives our work meaning and direction, and it fuels our motivation.

In business, a clear purpose goes beyond profit. It can inspire your team, attract loyal customers, and distinguish you from competitors. A purpose-driven brand resonates with people’s hearts and minds, creating an emotional connection that encourages loyalty and engagement.

To identify your purpose, ask yourself: Why do I do what I do? What difference do I want to make? The answers may lead to profound insights that can help steer your personal and professional journey.

2. The Backbone of Success: Persistence

“Energy and persistence conquer all things.” — Benjamin Franklin

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