The 3 Things That I Learned This Week (4.2.23)

Happy Sunday!

Each and every Sunday I spend time reflecting on my week and planning for the week ahead.

So I wanted to share some of my top wins, lessons, issues & thoughts from this past week.

1. Having a Strong Email Marketing Campaign is Critical

One of our clients, a small online retailer, recently decided to invest in their email marketing efforts. They were struggling with low open and click-through rates, which limited the effectiveness of their campaigns. We took on the challenge and implemented a new email marketing strategy to increase engagement and drive sales.

After conducting extensive research, we identified the target audience’s preferences and pain points. We then designed a series of personalized, engaging, and relevant emails to address those needs. Additionally, we tested various subject lines, email layouts, and CTAs to determine the most effective combinations.

The result? A 35% increase in open rates, a 10% increase in click-through rates, and a 25% increase in conversions compared to their previous campaigns. This was a significant win for our client, showcasing the power of a well-executed email marketing strategy.